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Cursor Marketing: Impact & Measurable Results

In a study conducted by Millward Brown (a division of WPP), a sample audience of 10,733 general Internet users were exposed to a branded cursor that showed an image associated with the banner advertisement displayed on the page. It's important to note that NO OTHER TARGETING WAS PROVIDED.

Internet users that received the cursor ad recalled it by an astonishing 222% versus Internet users that just saw the banner alone!

Better yet, the branded cursor/banner ad combination increased intent to purchase by 39%. Overall, the cursor ad increased the perception that users had of the brand.

Utilizing multiple variables including geography, time of day, contextual and behavioral data, Cursor Marketing can match advertisers and users at an opportune time to welcome and solicit a positive reaction from users—a win-win-win situation!

  • the result:
  • Traditional publishers and web-based content creators gain a new, additive and much-needed revenue stream.
  • Advertisers and marketers benefit from one of the most effective advertising vehicles ever created and tested.
  • Internet users receive timely messages and promotions relevant to their specific lifestyle, needs and behaviors.
 
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