Cursor Marketing: Impact & Measurable Results
In a study conducted by Millward Brown (a division of WPP), a sample audience of 10,733 general Internet users were exposed to a branded cursor that showed an image associated with the banner advertisement displayed on the page. It's important to note that NO OTHER TARGETING WAS PROVIDED.
Better yet, the branded cursor/banner ad combination increased intent to purchase by 39%. Overall, the cursor ad increased the perception that users had of the brand.
Utilizing multiple variables including geography, time of day, contextual and behavioral data, Cursor Marketing can match advertisers and users at an opportune time to welcome and solicit a positive reaction from users—a win-win-win situation!