Cursor Marketing Background: Why Advertising & The Cursor Make Sense Together

Cursor Marketing is the world's first cursor advertising network, providing targeted marketing messages to Internet users on a global basis through brief transformations of their cursor.

According to eye-tracking and mouse behavior studies provided by Carnegie Mellon University's Human-Computing Interaction Institute and the Psychology Department:

• Approximately 98% of ALL users look at their cursor when they go to a website.

• 88% of the regions not gazed at by the eye were not visited by a mouse cursor.

• A user's eyes and the cursor are engaged 84% of the time!

In summary, as a user moves the mouse their eyes follow—conclusively linking the two. Thus, an ad served through a cursor is a direct connection to the user with a higher likelihood of being viewed compared to standard Internet ads alone.