The Cursor Marketing Corporate Overview

As consumers continue to shift their media consumption from traditional outlets to Internet-based mediums, publishers and advertisers alike need new ways to engage, attract and interact with their audiences. However, digital marketing has suffered as users increasingly ignore the prevalent ad formats.

Enter cursor ads. When Internet users visit our clients' websites, the cursor may momentarily change into a logo or other commercial message: a "branded advertisement." This new format does not require any action by the user or a download of software to operate. In fact, cursor ads take advantage of existing Internet advertising infrastructures and industry guidelines.

Why are cursor ads so effective? First, the eyes of Internet users tend to follow their cursors, so if the cursor briefly shows a branded advertisement, users will notice. Second, Cursor Marketing holds a number of issued patents, along with filed pending patents, making it the sole company authorized to change an Internet user's cursor.

This patent protection allows Cursor Marketing to strictly limit both the websites allowed to show cursor ads and the number of cursor ads shown per day. This exclusivity preserves the impact of cursor ads.