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Lexos Media, Inc. Awarded another patent
11/23/2011 03:05 PM - Lexos Media, Inc. has been awarded another patent for the Cursor Ad units. Patent number: 7,975,241 Filing date: Jan 21, 2005 Issue date: Jul 5, 2011 Patent Overview.: A system for modifying a cursor image, as displayed on a video monitor of a remote terminal, to a specific image having a desired shape and appearance. [...]
Advertisers Looking Beyond Facebook and Twitter
08/02/2011 02:55 PM - Good afternoon. Yesterday, we posted an article about how brands are embracing social media more and how that was good news for us here at Lexos Media. Well, this article below talks about how advertisers are expanding their footprint within the social space. It’s touches on how more and more companies are embracing the social [...]
Brands Embracing Social Media
08/01/2011 02:33 PM - Good afternoon. The following article was published this morning and it discusses how brands are embracing the effectiveness of social media and are outsourcing their social media needs to independent companies who focus exclusively on social media. It later goes on to say that social media isn’t just about tweeting. It’s about doing research and [...]
The Effectiveness of the Branded Cursor
07/28/2011 05:22 PM - Good afternoon. The following is from a Millward-Brown study done about raising brand awareness and intent to purchase of products online. They go into detail about using a branded cursor and how it increases awareness, recall, and intent to purchase. Now, obviously this is good news for Lexos Media and our two patented cursor advertising [...]
The Effectiveness of Cursor Ads
07/27/2011 03:09 PM - All forms of online advertising share a common characteristic: few provide memorable brand-linked impressions to users that view them, while the vast majority are either not seen at all or do not register a memorable brand-linked impression. This lack of effectiveness is often referred to as “banner blindness.” Advertisements do not just compete against each other for user’s attention; they are [...]
Media Planners Embrace Digital Out-of-Home
07/26/2011 04:18 PM - Good afternoon. i just finished reading this article regarding the increase in advertising spending on outdoor activities and how most of that increase is going to the digital space. This is obviously great news for the industry and for AdBull. Since we have a patented ad unit, advertisers will look to be unique within the [...]
More great information for our patented ad unit!
07/25/2011 04:10 PM - Good afternoon. I recently read this article by Gavin O’Malley regarding ad effectiveness online. He discusses which ads get clicked on more and how placement is key in order to increase monetization and effectiveness. Ads that appear “above the fold” were clicked on 7 times more than ads that appear on other pages, or “below [...]
Media Buyers Ahead of Publishers
07/21/2011 11:34 AM - Good morning. I just finished reading this article and I wanted to share it with you. It talks about how major publishers are dragging their feet with new ad formats while media buyers are actively seeking out new, innovative formats in order to better target their audience or to be custom within the marketplace. Most [...]
Are more TV dollars being spent in the Digital arena?
07/20/2011 02:16 PM - Good afternoon. I just read this article and wanted to share the it with you. With the boom in digital marketing, many firms are now shifting money normally spent on television advertising to the digital space. I think this is a trend that will continue as more tablets are sold, more people watch movies and [...]
Are Social Media Agencies a Fad or a growing Revolution?
07/18/2011 12:36 PM - Good day! I just read over this article http://www.clickz.com/clickz/column/2093839/social-media-agency-fad-revolution, written by Gary Stein, and wanted to share it with everyone to discuss the growing number of social media agencies. Social media has exploded onto the scene and has become a viable channel for companies to market their products and services. The question is, are these agencies [...]
